Your Sales Team Isn’t Scaling? I Build the Architecture That Does.

You hired a salesperson, maybe two. You gave them a phone and a list of leads and hoped for the best. But the results are inconsistent. Deals are not closing, the pipeline is a mess, and you are spending more time managing people than you are seeing results. You feel stuck. You know you need a sales team to grow, but the chaos and lack of a predictable system are draining your resources and your energy.

I have seen this story play out in dozens of businesses. My name is Jamie M.G. Flatley, and at JMGF Consulting, I do more than just give sales advice. I build the foundational architecture that turns a group of salespeople into a high performing, scalable sales engine. I help you move from guesswork and inconsistent results to a structured system where every role, every action, and every metric is designed for predictable growth.

Why Most Small Business Sales Teams Fail

Throwing people at a sales problem rarely works. Without a solid foundation, even the most talented salespeople will struggle. The reason most small business sales teams fail is not because of the people, it is because of the lack of a system. They are missing the core components that create consistency and predictability.

Here are the common failure points I see:

• No Defined Process: Salespeople are left to their own devices, leading to inconsistent messaging and a chaotic customer experience.

• Everyone Does Everything: Your best closer is wasting time prospecting for new leads, and your new hires are trying to close complex deals they are not ready for.

• Wrong Key Performance Indicators (KPIs): You are tracking vanity metrics like the number of calls made, instead of the KPIs that actually drive revenue.

• Lack of Hiring Guidance: You are not sure who to hire, what to look for, or how to structure their compensation, leading to costly hiring mistakes.

If this sounds familiar, you are not alone. The good news is, all of these problems are solvable with the right architecture.

The JMGF Sales Team Framework: A Blueprint for Predictable Growth

I do not believe in complicated theories. I believe in practical, proven frameworks that get results. My sales team framework is designed to create specialized roles and a clear process, so everyone knows their job and how to do it effectively. Here are the core components I implement.

SDR and Setter Systems Explained

The secret to a scalable sales team is specialization. Instead of having one person do everything, we create distinct roles. A Sales Development Representative (SDR) or a “setter” is responsible for one thing: generating qualified appointments. They handle the initial outreach, the follow up, and the scheduling. This frees up your expert salesperson, the “closer,” to focus on what they do best: conducting high value sales conversations and closing deals.

This division of labor is a game changer. Your pipeline stays full of qualified appointments, and your closers can dedicate their time to revenue generating activities. I help you define these roles, create the scripts and workflows for each, and set up the systems to manage it all.

The Two-Call Close Methodology

For many service businesses, trying to close a deal on the first call is a recipe for failure. The two-call close is a powerful methodology that creates a structured, low pressure sales process. The first call is a discovery call, where your team’s goal is simply to understand the prospect’s needs and determine if you are a good fit. The second call is the demo or strategy call, where you present your solution and close the deal.

This approach builds trust, allows for a more consultative sales process, and dramatically increases conversion rates. I will help you implement this methodology, including the scripts, the call structure, and the follow up sequences for each stage.

KPIs That Actually Matter

Stop tracking busy work and start tracking what matters. I will help you identify the key performance indicators (KPIs) that are directly tied to revenue growth. These might include:

• Number of Qualified Appointments Set: The true measure of your SDRs’ effectiveness.

• Appointment Show Up Rate: A key indicator of lead quality and the effectiveness of your reminder system.

• Close Rate on Qualified Appointments: The ultimate measure of your closers’ performance.

• Sales Cycle Length: How long it takes to close a deal, from initial contact to signed contract.

By tracking the right KPIs, you can make data driven decisions, identify bottlenecks, and accurately forecast your revenue.

How I Help You Implement This Framework

I do not just hand you a blueprint and walk away. I work with you to implement this framework in your business. My process includes:

1. Sales Process Audit: I will start by auditing your current sales process to identify what is working and what is not.

2. Custom Architecture Design: I will design a custom sales team architecture that is tailored to your specific business and goals.

3. Systems and Workflow Implementation: I will help you set up the necessary systems, including your CRM, sales pipeline, and communication tools.

4. Hiring and Training Guidance: I will provide you with clear guidance on who to hire, what to look for, and how to train your new team members.

5. Ongoing Support and Optimization: I will provide ongoing support to help you manage your team, track your KPIs, and optimize your sales process for continuous growth.

Ready to Build a Sales Engine That Drives Predictable Growth?

If you are ready to move from sales chaos to a predictable, scalable sales engine, I am here to help. Contact me today to schedule a free consultation. We will discuss your sales challenges, your growth goals, and how my sales team architecture framework can help you achieve them. Let’s build a sales team that becomes your greatest asset, not your biggest headache.